Conscious ritualing is a moral action because the goal is always to share our qualia with the community, just as ecosystems reveal qualia to all its beings. We don’t choose our qualia – it chooses us. We merely choose whether to ritual with it or not.
This choosing is qualiadelic selection. A being (animal, vegetable, or human) must notice new qualia when it is needed, and then ritual with it to see if it is good. Those who don’t, fail to survive. Those who do notice find themselves in qualiadelic relationships, win-win situations for both themselves and the other being from whom it is projected (i.e. a plant’s redness that attracts an insect).
Qualiadelic relationships adhere to the most successful strategy of game theory: tit for tat. Hence, sharing. If qualia were a commodity, to be bought and sold, it would destroy the spirit of cooperation which sharing, or giving, engenders.
In the competitive economy of the current human landscape, too much choice leads to unhappiness, while limited choice leads to character. We choose marriage, for instance, with all its trials and tribulations, instead of playing the field. To put a fine point on it, we give ourselves in marriage!
There are many reasons why qualia might not be good, and selfishness is the main one. In the human landscape, most ideas are focused on people, to the exclusion and suffering of all other beings on the planet. Morality only exists in one’s mind to the extent that we focus on qualia instead of matter, and choose to ritual with it, because then our actions become explorations of goodness.