We, like all animals, have evolved to react to qualia in the outer landscape, but at some time in the last fifty-thousand years we began to pay attention to new qualia – the qualia of our inner landscape. The interest we pay to the qualia within forms it into somethingContinue Reading

Change, as a rule, is not pleasant. People don’t like it. Having to think about what we have learned to do mindlessly is annoying, like a detour on the road. Of course, after the fact, we are always grateful because change has brought us back to life. This explains whyContinue Reading

Basically, the advertisements we see sell products which have hijacked our dopamine-reward circuits. The dopamine-reward circuit is a mechanism which all animals share. When they need food, or sex, or shelter, they notice familiar landmarks in the landscape which trigger Little Dopamine squirts in the brain. The dopamine feels good,Continue Reading