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Basically, the advertisements we see sell products which have hijacked our dopamine-reward circuits. The dopamine-reward circuit is a mechanism which all animals share. When they need food, or sex, or shelter, they notice familiar landmarks in the landscape which trigger Little Dopamine squirts in the brain. The dopamine feels good,Continue Reading

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In some of our landscapes, the same problems occur over and over again. Perhaps our lovescapes make us unhappy, or our workscapes reveal our incompetence. It may be that our pleasurescapes bring out addictive or competitive behaviors. Sometimes our beliefscapes test, rather than inspire, our faith. When things go wrong,Continue Reading

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There are higher levels of scientists – namely, mathematicians and theorists – who have extraordinary ability at holding qualia in their minds while resisting the impulse to chase matter. I would argue that, of the two (mathematicians and theorists), the theorist is the superior, and this by way of AlbertContinue Reading