Every evolutionary step is the result of qualiadelic relationships: as we ritual with qualia in the landscape, (redness, for instance), not only do our eyes evolve (to see red better), but so does the landscape (flowers display brighter reds). Landscapes would not exist at all if it were not forContinue Reading

Animals are not often torn between this or that qualia, the way we humans are. Animals don’t have to choose which cereal to buy, which career to choose, or which candidate to vote for. Depending upon the time of day, the season, and many other factors, they usually know exactlyContinue Reading

We, like all animals, have evolved to react to qualia in the outer landscape, but at some time in the last fifty-thousand years we began to pay attention to new qualia – the qualia of our inner landscape. The interest we pay to the qualia within forms it into somethingContinue Reading

Change, as a rule, is not pleasant. People don’t like it. Having to think about what we have learned to do mindlessly is annoying, like a detour on the road. Of course, after the fact, we are always grateful because change has brought us back to life. This explains whyContinue Reading

Basically, the advertisements we see sell products which have hijacked our dopamine-reward circuits. The dopamine-reward circuit is a mechanism which all animals share. When they need food, or sex, or shelter, they notice familiar landmarks in the landscape which trigger Little Dopamine squirts in the brain. The dopamine feels good,Continue Reading