Body language illustrates how much qualia we ignore. Body language makes up about seventy-five percent of what we are trying to communicate, but we pay attention mostly to the words.
Whether we are projecting the message (the qualia) or we are receiving it, we must pay attention. For instance, advertisers use very qualiadelic words (freedom, adventure, happiness, friendship etc.) but they are basically just selling us products (matter) like cars or coke.